Fattaneh Talebpour; Hossein Shabanali Fami; Aliakbar Barati; Muhammad Asef Shaiq
Volume 3, Issue 7 , June 2022, , Pages 78-93
Abstract
One of the most important concerns affecting humanity today is climate change. As a result, minimizing climate change and natural resource depletion is critical for present and future generations to maintain their standard of living. One way to attain this goal is to focus on the creation of green businesses ...
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One of the most important concerns affecting humanity today is climate change. As a result, minimizing climate change and natural resource depletion is critical for present and future generations to maintain their standard of living. One way to attain this goal is to focus on the creation of green businesses and boosting the green level of existing businesses. Green business is a rewarding career that helps to preserve and regenerate the environment while also providing goods and services and strengthening the rural economy. Given the role of rural women in rural businesses, the current study examines the prerequisites and mechanisms for the development of green enterprises among rural women.The statistical population included rural women with businesses in Rey County (246 people) and experts in this field (80 people). A total of 202 rural women and 50 experts were interviewed. The samples were chosen using simple random sampling. Data was collected using two researcher-created questionnaires, and descriptive statistics and exploratory factor analysis were used to analyze the results.There is a significant perceptual difference between experts and rural women when discussing the criteria for the development of green businesses among rural women, indicating that what is more important and priority from the perspective of rural women is having entrepreneurial spirit and a willingness to work in green businesses, among other personal and personality attributes. However, according to experts, one of the most significant conditions for the growth of green businesses for rural women is the availability of information and communication facilities and infrastructure. The prerequisites for the development of green enterprises are classified into six key variables based on the results of factor analysis, which collectively explained around 76 percent of the variance of all indicators, which is a desirable and adequate level. The findings of this research revealed that the development of rural green enterprises involves consideration of information and communication, education and extension, market and management, culture and attitude, knowledge and motivation, and lastly financial and economic components.The establishment of a supportive context and infrastructure, the facilitation of communications and networking, socioeconomic empowerment, and finally the development of professional competences are all proven to be critical mechanisms for green business development among rural women.
